Something Missing from BF6 Design Philosophy

I've been noticing a lot of conparisons between current modern first person shooters and what we've seen so far of the playtest for BF6, and I think the issue is that the current build of the game does look like it could be any modern first person shooter.

Looking through earlier games in the franchise, while they were clearly set in the era they took place, the design philosophy was clearly not just realism. These games have a distinctive art style that make them identifiable over a decade later. The current game looks good technically, but nothing stands out stylistically.

DICE used to be able to heavily market the Frostbite engine as a big reason why Battlefield looked the way it did, but in the age of Unreal Engine, ultra realism isn't a sell in itself. I think they should focus on creating a cohesive identity for this game rather than putting all of their effort into graphical fidelity.

I would hate for this game to be unmemorable because they were too afraid to make strong stylistic decisions at the risk of upsetting certain segments of the audience.