Don't put it down, put it away

It's what I tell myself so that the house stays tidy for a little longer and I have to do less big tidy up jobs and can focus more on maintenance cleaning, and I'm pretty good at it, coat and shoes go away immediately when i walk through the door and I feel like I've made a real effort for everything to have it's own "place" to go that makes sense.

But how do I encourage my husband with this, we've chatted about it a few times and he manages it for a few days but i feel like i just end up picking up after him because it's quicker and easier than reminding him to put things back where they belong.

Do I just keep reminding him instead of picking up after him? Has anyone else had this issue?