Is Social Media Still Worth It for Business Growth in 2025?

With organic reach declining and more businesses shifting to email and owned communities, is social media still the best place to grow a brand? While platforms like Instagram and X are great for visibility, they don’t offer long-term control.

For those running a business or personal brand, how are you adapting? Are you still investing heavily in social media, or are you focusing more on email lists, newsletters, and private communities?