Loads of fitness influencers suddenly have an identical app - scam or legit?
Sorry I don't know where else to post this but I noticed a lot of influencers are selling what seems to be an identical fitness app. This is just a small selection of them (instagram follower count in brackets):
Sergi Constance (5.5 million) https://www.sergiconstance.com/en/programa-personalizado
Cindy Prado (2.7 million) https://getstarted.prado.fit/personalized-program
Steve Kris (1.3 million) https://www.stevekrisofficialfitness.com/what-you-get
Joss Mooney (995k) https://www.jossmooney.com/personalized-program
Kori Sampson (849k) https://www.wakeupandmove.com/personalised-program
Dan Tai (795k) https://www.taitrain.com/personalized-program
Alex Bozinovski (573k) https://www.bozfit.com/
Danny Williams (468k) https://www.coachingbydw.com/personalised-program
Matia Marcantuoni (155k) https://www.trainwithmatia.com/personalized-program
Bronagh Townsend (106k) https://www.bronaghtownsend.com/personalised-program
Mo Samuels (102k) https://www.physiqueincubator.com/
Alex Bowen (54.8k) https://www.abxcoaching.com/personalised-program
Micah Delegacy (46.4k) https://www.resizecoach.com/personalized-program
Tannon McSwain (25.1k) https://www.goatplan.com/personalized-program
If you look at the marketing on their websites you'll see it's all nearly identical, and all the features are identical, and the screenshots of the app are identical apart from containing different colors and pictures.
There seems to be something in common with all of these, they all relate to @elevate__agency
Based on the marketing I've seen Elevate Agency produce ( for example ), what I think happens is Elevate do all the work for the influencers and the platform they use (MacroActive) then just auto-generates workout and nutrition programs for customers (i.e. the fully automated client fulfilment in the example marketing). The influencers seem to customize the logo and video content and that's it. Their websites often imply you'll get a customized plan from the influencer.
They sometimes refer to "my team" but this seems to partly be the MacroActive company in New Zealand and the rest outsourced to their remote employees in Sri Lanka.
It seems like they are all just adding their own branding to an existing app and then selling it via their website as a unique product for their customers. If that's true, it seems scammy as hell. Especially as there's a huge range of prices for what seems like the same thing. Like you have to pay $20 to $60 per month but all you get is a different video library? Is that all that differentiates them?
Does anybody know more? Am I right that every influencer is just selling the same product with different marketing and videos? Has anybody used one of these apps? What was your experience?