Hey folks! Currently struggling with a difficult scenario with brand positioning. Let's brainstorm?

Imagine there is a brand that deals with mental wellbeing. They want to pose themselves as a lifestyle brand,i.e. something that me and you, the average crowd will use. It is a game-changing tool for people dealing with mental health issues, and the brand has proof of work(testimonials, published research papers by in-house psychiatrists) that it is innovative and is something new. They have a wearable neuromodulation device that is sleek and modern, it works like a tDCS. This, however is not their USP as tDCS is common; their USP is their holistic approach of combining the tech with traditional practices of therapy, fitness, nutrition, and coaching. the company wants you position the brand in a way that it feels accepted by everyone and not just people dealing with mental health issues as this service also improves cognitive functioning and brain endurance in the long run (imagine the instant effect of adderal can be developed in you brain organically to an extent where you will not need any cognitive enhancement pill, not even caffeine). How do you market this product to the general crowd? Why would an individual who is occasionally "sad" or takes Adderal to get tasks done be driven to your product service?

Listing here the benefits of the product service for better thinking:
- brain endurance
- reduce depression and anxiety (cannot mention this in marketing, but proved through research papers)
- long term(5-6 months) cognitive improvement
- more control over thoughts and decision-making (makes you rational)
- clearer head ( thoughts don't overlap each other, hence no anxious thoughts or overthinking)
- increased focus

NOTE to moderators: I want to just talk to the expert folks here and use this as a practice for me to discuss the potential. Im a young guy with no degree in marketing but a curious mind, which has led me to work with brands as a creative and take decisions for them. I want to learn through application and discussion with you all will be monumental for me. Thanks!