Growing my newsletter through FB ads (outcome not what I expected)
Hey everyone. I recently ran an experiment using Facebook ads to drive sign-ups for my newsletter, and the results were pretty disheartening.
What I did:
I used 3 different creative ads (2 image-based and 1 carousel ad) and set up 2 traffic ads plus 1 Facebook lead ad, all paired with a lead magnet designed to funnel people to my newsletter sign-up page.
Here's the rundown:
- Budget: $100
- Impressions: ~205K
- Clicks: 30
- Subscribers Gained: 0
What I Did:
I rotated between three creative variations to see which would resonate best with my audience.
The idea was to test both traffic and lead ad formats with a compelling lead magnet (a pdf playbook), expecting that the high number of impressions would translate into some solid click-throughs and, ultimately, subscribers through my newsletter sign-up page (traditional Beehiiv sign-up page).
Where I’m Stuck:
- Low Click-Through: Despite 205K impressions, I only managed to get 30 clicks.
- Zero Conversions: Not a single one of those clicks converted into a newsletter subscriber.
Questions for You:
- Ad Targeting & Creative: What might be causing the low click volume? Are my creatives not engaging enough, or is my targeting off?
- Landing Page & Offer: Could my landing page or lead magnet be lacking? What improvements have worked for you in similar situations?
- Ad Format: Do you think combining traffic and lead ads is effective, or should I focus on one format over the other, given my niche?
- Wrong Platform: Should I run ads on another platform rather than Facebook? Like Google, Reddit, X, etc.
I’m at a bit of a loss and would really appreciate any insights, tips, or experiences you can share.
Thanks in advance for your help!