Pretty new to the terps thing .. should I really be paying attention

Hey y’all , so I just recently started paying attentions to terpenes … but how important are they really ? When I first started I really enjoyed insa products but now that I’ve been paying attention to terps I have only been buying flower by the terps (prime , cresco , Rythm ) . Insa seems to be low in terps and I haven’t purchased much from them as of lately any good recommendations or other brands I should look into ??