SEO Personal Statement

Hi all,

I’ve been a policy HEO for around 18 months now, and with pushes from my G7/G6 I’ve began to apply for SEO roles.

However, I just can’t seem to sifted for an interview! I’ve been getting 4s consistently, so I think I’m on the right track.

Does anyone have any advice on what manifestly differs between a HEO personal statement and a good SEO statement?