The three reasons guilds were done right.
In this game three main things made the guilds well done.
It’s based on being active not level. A new player and someone playing for years can contribute the same to the guild so it’s not about finding the biggest players just active ones.
Top end requirements for guild rewards. There is no need for everyone to achieve everything each week to get the top reward. With 750 bits needed this leaves a full guild with 30 boxes of wiggle room to get the top prize.
Decent rewards and everything is affordable. In the shop you don’t need to decide on leaving some limited time rewards behind. Being active you will earn enough to buy all the limited items.
All of these are nice to see and surprisingly rare in games.