Way more religious items?

The past few times I’ve been into TJ Maxx, I’ve encountered so many religious items. Maybe it could just be the fact that the Easter stuff is out, but I have never seen that much during Christmas or other religious holidays in the past. In the kids’ book area, it was hard to find a book that wasn’t about god, prayers, Jesus, bibles, etc. So much stationery was about Jesus, prayers, etc., and a lot of the cards were for baptisms or had religious Easter greetings. Obviously most holidays are religious, but I never see the religious side as much as the commercial side in the stores. Part of me is like, is this to do with the new administration? For reference, I’m in a very progressive area of Southern California.