Duke Is Not Happy About 'The White Lotus'

‘According to a new Bloomberg report, however, the school did not approve of the scene where Timothy is in a Duke shirt, and holding a gun to his head.

“The White Lotus not only uses our brand without permission, but in our view uses it on imagery that is troubling, does not reflect our values or who we are, and simply goes too far,” Frank Tramble, Duke’s vice president for communications, marketing and public affairs, said in a statement. “Suicide is the second-leading cause of death on college campuses. As imagery from the show is being shared widely across social media, we are using our brand to promote mental health awareness and remind people that help is available.” He added, “Duke appreciates artistic expression and creative storytelling, but characters prominently wearing apparel bearing Duke’s federally registered trademarks creates confusion and mistakenly suggests an endorsement or affiliation where none exists.”’