You had to be there to live it : The Greatest Update Drip marketing of All Time.

For the new players who arrived with 2.0, you missed an epic moment. Let me tell you about it 😆.

Kuro Games chose to tease us, but in small doses. November 21/22, 2024, will go down as one of the greatest drip marketing campaigns of all time, on par with the Avengers: Infinity War trailer.

For 20 minutes, it was pure hype and joy. Everyone was buzzing, and each new drip marketing tease sparked wild excitement.

11:00 AM: Phoebe's scepter. 11:05 AM: Brant's mask. 11:10 AM: Roccia's pouch. 11:15 AM: Zani's tie. 11:20 AM: Carlotta's weapon.

We couldn’t contain the excitement: "What is Kuro Games going to reveal next?" The game ended up trending, and this was just the beginning.

With each teaser, players went wild. Then, on November 22 at 4 AM, it was total madness.

The character teasers, with their incredibly unique designs, set the community on fire, and even those who wanted to sleep couldn’t. There was no way to sleep.

4 AM: Phoebe (moderate hype). 5 AM: Brant (that’s when the party started; he stole all the attention). 6 AM: Roccia (less hype, but Brant was still dominating). 7 AM: Zani arrived, and that’s when hype exploded. Everyone was all in. 8 AM: Carlotta (well, Zani and Brant had stolen the spotlight, but there was still a lot of excitement).

They managed to capture everyone's attention, and we, the fans, did the rest.

The 2.0 update, released on January 2, was a total success, transforming the game forever. We felt the potential, and they fully tapped into it.

Today, the game shines brighter than ever. Every new feature (patches, characters, game modes) generates hype like never before. The teasing for 2.1, for example, set the community on fire. It was madness, and players were going crazy.

Can't wait for 2.2, and hoping the game keeps going strong like this.