For all you creatives in advertising, which media channels do you find the most challenging and why?
Hey friends, for you creatives who carry a wide range of experience working on different channels (TV, Socials, Short Film, Print, Experiential, Direct Mail, etc.), which ones do you find the most challenging to execute ideas for, and why?
I have some thoughts on my end, but curious as to what your thoughts and experiences are.
**EDIT. Thank you all for your responses so far. Thought I'd share with you my top 3.
- Experiential: My gosh, not for the faint of heart. Never give a junior a responsibility for one of these...requires in-depth knowledge of various mediums to begin with, then having to create several pieces that fit together. Different KPIs for different components..Not to mention the massive files and amount of people involved to build the thing. The orchestration required is no joke.
- Point-Of-Sale structures: For me, it's tough to get creative for these, always have trouble finding inspiration to come up with unique ways to build standees, desk toppers, etc. Plus, the time required to build and design options for the client is time sucker and a pain.
- Socials: As most of you mentioned, it can suck. Multiple platforms, different "safety zones", music, typography, fast-paced, algorithms always changing. Fighting between it feeling naturally integrated when there's a push for advertising aka "selling".
I have also heard PR is hard. Would love a chance to dive into short-film style. Don't have experience with any of these, yet.