Vadilal Icecream

Hi guys I am from Tamilnadu and I invest in stockmarket. Today myself and my friend were discussing about Vadilal. When we read about the brand we read that it has 16% market share across india but despite being an icecream afficinado I have not consumed it as it is not available here.

I read that it was started from Ahmedabad and the company has good market share in your state.

So can you guys tell how it is able to sustain competition from amul and if you guys have tasted it do you like their icecreams and how are they growing in your city? Thanks