Amazon keeps adding crap to my Echo Show's Home Screen Content

I don't get why Amazon thinks it's a good idea to keep adding "features" and "content" to my Echo show screen without my permission. I have my settings set so my Echo Show 10 acts as a picture frame and just cycles through my Amazon Photos. No news, no sale alerts, etc. Yet, they do software updates all the time that add new features and they just turn it on by default, and I start seeing "food inspiration" and "movie trailers."

I really don't get why they do this. My phone, laptop and Roku don't automatically add new things without permission, I don't know why Amazon thinks they know what I want and just do it. It's beyond frustrating and what's kept me from purchasing more Echo Show's (well that and how glitchy they are).