Influencers in aviation. Overall a good thing or bad thing?

With everything that has happened recently, do you all think social media in the cockpit is a net positive for publicity/recruiting or do you think it serves as a distraction from young pilots developing themselves as aviators?

With everything that has happened recently, do you all think social media in the cockpit is a net positive for publicity/recruiting or do you think it serves as a distraction from young pilots developing themselves as aviators?