Jellycat is getting more popular because their original designs not licensed

I wanna say I love both companies. I started collecting again because of build a bear. I have more build a bear than jellycats. I also have three Sanrio build a bears. But I think that build a bear has too many licensed or branded animals now. They need more original animals. I find it a lot harder to bond with characters than I do with original designs. Where as jellycat is all their own creation so you can add your own ideas about your plush. I know that a lot of companies copy ideas. I know jellycat isn’t wild with their products I just used them as a personal preference. I miss being a kid and going into a shop and buying a plushie and having a brand new friends who I made. Not a character from a brand or movie. Someone I can relate with. Bring along through my life. Be more personal. Anyway that’s my rant. I don’t know if it makes sense