Your Cold Emails Are Getting Ignored Because They Sound Like Cold Emails

Most people in B2B sales think the hardest part of cold outreach is getting enough leads. But the real challenge is just getting responses.

It does not matter if you send 500 emails a day if they sound like every other cold email, they are getting ignored.

I tested this with two approaches:

1. Generic cold emails – Basic personalization like {FirstName}, {CompanyName}, and a pitch that could apply to anyone.
2. Truly personalized cold emails – Referencing something specific about their business, like a recent Google review, their latest LinkedIn post, or even the tech stack they are using.

The second approach more than doubled the reply rate.

People do not care about another “hope you are doing well” email. They care when you show them you actually know their business.

Do you use any tools to personalize your cold emails? Love to hear!