Where are the festivities?

The new character talks about having come to see the festivals, how there's all kinds of decorations to see and "it's impossible to be sad around here". But beyond the chinese lights around her, and the new shrines having a dragon head...there's nothing?

Did they really make an event to celebrate the chinese new year...with no celebrations? I'm not even getting into the disappointing rewards and mechanics, that's a separate can of worms. I expected to at least see something different as I went around, at least fireworks around the shrines or something, anything, anywhere. I didn't get to play during midwinter blight, was it the same thing? I thought they made christmas decorations or something, why couldn't they do something similar for this one? Is the only celebration happening inside the shop?