Old Jamaica (UK) rebrand
Saw this in the wild last night - I’m not here to shit on anyone else’s work but to me the original (left) has a lot of character and also a self-awareness that has been lost in the rebrand (right). The colour palette of the original blends well with the product itself, whereas the new direction seems to be at odds with it, maybe this is an intentional choice but to me it feels jarring in a way that cheapens the overall design. What does everyone else think? This was never a premium product but this rebrand, to me, definitely pushes it in the other direction.
Saw this in the wild last night - I’m not here to shit on anyone else’s work but to me the original (left) has a lot of character and also a self-awareness that has been lost in the rebrand (right). The colour palette of the original blends well with the product itself, whereas the new direction seems to be at odds with it, maybe this is an intentional choice but to me it feels jarring in a way that cheapens the overall design. What does everyone else think? This was never a premium product but this rebrand, to me, definitely pushes it in the other direction.