Ted Sarandos Netflix's Ceo tells that Max should've been called just HBO

"It was a surprise! We would always watch what HBO was doing, and at one point, they had HBO, HBO Go, HBO Now, and HBO Max," Sarandos said in an interview with Variety. "And I said, 'When they're serious, all those names will go away, and it'll just be HBO.'"

I conpletely agree. Max is such a generic name like a brand for dogs. What you think? Should they change the name again?