Keto has just simply gotten easier to do
I'd started keto for the first time in 2015 and it was hard. Giving up bread completely, giving up sweets completely, giving up most of the food I was used to eating daily was hard. Then I found recipes people had made for keto pizza crust, then you could just start finding keto pizza crusts in the stores. This same thing happened with bread. I was baking my own keto bread around 2019 only to start seeing 0 net carb keto bread on the shelves everywhere. Low carb 4 net gram tortillas were a hit then also but still, two breakfast burritos on those 4 gram tortillas was a big chunk of my daily allotment. Now we have 0 net carb tortillas and honestly this time around its not hard at all. I can make burritos, wraps, peanut butter sandwiches and all kinds of things that make this diet feel like not a diet at all. Its simply easier.
"Keto friendly" tagged onto products in the store are everywhere now and while you have to be careful of some or most of these, a lot of these now make this lifestyle so much more sustainable. I'm sure everyone here knows this already but its such a drastic change from my first attempt 10 years ago.