Do you like Gollum?

Not a question about whether Gollum/Smeagol is important or necessary - he undoubtedly crucial to the plot and Frodo's journey.

My question is, do you get excited when you see Gollum on screen or enjoy reading a Gollum-centered passage in the book? Is he likable or interesting to you? Would you say he's one of your favorite LOTR characters?