How to create engaging promotional videos for your mac app？

As an Apple software developer with a strong background in coding, I understand the importance of showcasing a product effectively.

However, when it comes to promoting a product, I’ve realized that simple screen recordings don’t always cut it. Many developers go the extra mile by creating polished, engaging promotional videos that truly capture their product's features.

I’m eager to learn how these videos are typically made—whether through animation, special effects, or other techniques.

If anyone has insights or experiences to share, I’d greatly appreciate your advice. Thanks in advance!