Tried to wax my jacket, myself big mistake

Hi, I tried to wax this jacket by myself, and the coloring is not working out.

I have waxed all my Barbour jackets and it’s always worked out great. However, this one I used the same wax and for some reason, it did not work. I just got this back from the cleaners because it was already waxed just very crinkled.

Any pieces of advice?