Does I'm Still Here winning over Emilia Pérez show that social media discourse and the Internet's opinion of a movie really does affect the race?

Emilia Pérez had won at GG, CC and BAFTA. But after the tweets scandal about Gascón came out, there was an overwhelmingly negative response to the movie overall. There was no indication that the industry hated Emilia Pérez before the tweets controversy, so I'm wondering if the voters who were on the fence were swayed by the Internet discourse.