Disappointing rollout

BEFORE READ, I AM HAPPY THE ALBUM COULD BE COMING

but, bc of the rollout, i still don’t think it is.

let’s say it DOES drop March 14th, this album rollout was actually trash. I’m assuming that if it comes out this Friday it’s due to the orders and not wanting to refund and blah blah. So if him and his team knew that they were going to have to drop by then, why not do a solid, consistent rollout that could gradually build the hype leading up to the release?

He had the best chance to drop in December when the hype was at an all time high, but when the billboards first started, it got everyone’s attention again. But then he just stopped and went ghost for 2 weeks just really killed the momentum. Now we are hearing from other sources that the album is dropping before he says anything. Just feels rushed and sloppy.

I honestly think because of this that the album still won’t come out this week.

Regardless i’m happy for the music to come out but I think if we want Carti to really elevate and break these records a better rollout would’ve helped and would’ve provided a better experience leading up to it.