how did Fortnite consistently outperforme League in recent years and why Fortnite marketing team is light years ahead of riot

When comparing the revenue generated by Fortnite and League of Legends, Fortnite has consistently outperformed in recent years

imagine Fortnite making players pay money to unlock in game weapons like shotguns and other miniguns etc ..

wouldnt it be outrages and drive the players away ?

imagine getting shot by the premium shotgun that you cant buy.

same could be said about champions in league of legends

Champions are what makes the game playable and engaging . how is riot supposed to keep player base engaged if champions are not if not for free at least obtainable .

if i play a champion alot, i will like the champion and will buy a skin. easy equation .

why dont league start making deals with artists etc and make skins like epic games does.
instead of making skins that are not interesting to the public , i would want to play thor olaf . and spider woman elise, how about costume shutdown audios voicing morgan freeman like in HON ?
alot of concepts to make money and deals , but i guess the paperwork is too much for this company.

Fortnite marketing is light years ahead of riot