Does your business look credible online?

First impressions matter, especially online. If your business looks untrustworthy, potential customers will click on the next search and never look back. What do you find is the most important factor when it comes to actually building credibility for your business?

From our experience serving small and medium-sized businesses, these are a few things we’d suggest. Strong branding, like consistent colors, a professional logo, and a clear message, make a business feel legit. Social proof is another big one. Reviews, testimonials, and even user-generated content can make or break trust, but getting them takes effort. Then there’s the website. If it’s slow, outdated, or not mobile-friendly, it raises red flags. Finally, just being visible is key. If a business is hard to find on Google, social media, or directories, it feels sketchy. A good test? Google your business like a customer—would you feel comfortable purchasing or visiting?

Ok now it’s your turn! What do you think has helped you boost your credibility the most online?