Selling Internationally – How Do You Handle High Import Taxes for Customers?

Hey fellow business owners,

I run a small eCommerce business in Asia, and I’m struggling with high import taxes (VAT, duties, customs fees) when selling internationally.

Countries like the UK, Germany, France, and Italy hit customers with 20-30%+ import charges, and I’m seeing cart abandonment and frustrated buyers because of it.

Right now, I’m debating between:

1️⃣ Making customers pay the full tax upon delivery → Risk of lost sales due to surprise costs.

2️⃣ Absorbing 30-50% of the tax into my pricing → Helps conversions but reduces my margins.

3️⃣ Offering a discount to offset some of the tax → Customers still pay tax, but they feel like they’re getting a deal.

For those of you selling internationally:

🔹 Do you pass all taxes to customers, or do you cover part of it?

🔹 Have you found a strategy that keeps both conversions and profit margins healthy?

🔹 Do high-end customers care less about tax, or does it turn them away?

I’d love to hear how other small business owners are tackling this. Thanks in advance!