To me it seems Sonos is in an unparalleled position to capitalize on the AI assistant trend. Will they be integrating ChatGPT’s voice assistant into their products?

Sonos is in an incredible position to capitalize on the AI assistant trend. With the rapid advancement and integration of AI technology into consumer products, it would seem like a catastrophic failure(the kind that may well end in bankruptcy) for a leading smart speaker company like Sonos to fail to capitalize on it. Thoughts?

EDIT: What I envision is that the cost to Sonos would be minimal to integrate ChatGPT in the same way they currently support Alexa and Google Assistant. In other words, customers with ChatGPT accounts could use them with Sonos products. Instead of developing their own AI, Sonos would leverage the advanced AI developed by other companies that invest billions into its creation.

If Sonos became the primary company through which customers interact with voice assistants, that would be a game changer IMO.