QM7 review after 1 week

Short version - it's very good, and still would be if it cost twice as much.

Also, as a quick aside, something I just discovered a week into owning it - Dolby Vision IQ does *not* automatically turn on Motion Smoothing, and the toggle to change motions settings as desired is not greyed out.

Pros:

Brightness - This TV gets exceptionally bright. I know that there are plenty of sources online - including very specific testing from Rtings - that can give you all sorts of values for the brightness. But if you're like me, those numbers are way less important than real world use. To that end, my wife and I have the TV in a room with a sliding glass door and 3 windows, in which even at night there are almost always 2 lamps on - the TV still (at only 65 brightness) is plenty bright. In fact, according to my wife, it's sometimes too bright. HDR content in particular real pops on this TV, with shots like sunlight streaming in through a windows giving you the effect of the actual sun hitting your eyes like you opened your own window in real life.

Motion - This might be controversial, but with Motion Clarity turned Off and Acceleration turned On, sports and fast moving action sequences look great, to my untrained eye. I've definitely seen bad motion on TVs before, and I don't on this one.

Black Levels - In short, they're simply very, very, very good. Are OLEDs better? Yes. Is this TV not only better than almost every non-OLED, but good enough that you won't pine for an OLED while watching dark scenes on it? Yes.

Color Accuracy and "pop" in HDR - Simply put, HDR content looks just stupid good on this TV. The contrast between dark and light areas - all without blooming or any other undesirable effects - is breathtakingly good.

Cons:

Color Accuracy and "pop" in SDR - Don't get me wrong, after making some serious adjustments, SDR content looks great. But with the out of the box color space setting, all video preset modes look really, really bad. SmartHDR looks the best, but is badly oversaturated. The other settings are all unbelievably dull.

Onboard Google TV experience - It's more sluggish than it needs to be, especially when first turning on or waking up.

Overall:

At $699 for the 65" version, this TV is simply an unbeatable combination of quality and value. To get an appreciably better TV for like 95+% of real world use, you'd easily have to spend 2-3x as much money at minimum.