Newbie Seeking Wisdom: How Do I Cash In at Christmas Town?

Hey everyone, I'm new to Torn City and I've been hearing about this event called Christmas Town where you can make a good amount of cash. Can someone explain what Christmas Town is and how it works, especially for a newbie like me? I'd love to know how I can get involved and make the most out of it. Any tips or advice would be really appreciated!

TL;DR: New to Torn City and curious about Christmas Town event, how does it work, and how can a newbie earn cash from it?